There are a lot of business models that are suited to monetize content which are subscriptions, freemiums, ad-based models and models for moving the focus away from the books themselves to monetizing services, experiences and relationships with customers and readers. Kevin Kelly (Webb, J. 2012) says that subscriptions are matter because of the shift towards the stream of information. Streaming models are an important complement to purchase models, and consumers are growing more comfortable with them. As he says there is a growing product and service economy around access and membership models that reduce the up-front costs associated with things like buying buying enough music, movies or books to build a great library. In addition to reducing the up-front costs, subscription access models also offer on-demand convenience.
Kelly says that the model can work with many kinds of books and outlined three aspects of the subscription/access model. First, is the brake down of the payment model. When a book is sold at retail, the publisher and the author get the same amount whether the book is read once, twice or 100 times. In a usage-based model, the publisher is paid only for what people actually read — but, they’re paid every single time that page or book is read.
Second, is a freemium content model where the reader gets something for free with the opportunity to get more content, services or a better experience for a price.
Third, is a monetization model by which companies are getting their revenues via advertisements or subscription fees.
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Bibliography
Webb, J. (2012) "Business models to monetize publishing in the digital era", O'reilly TOC, 27 February. Available at: http://toc.oreilly.com/2012/02/monetization-in-publishing-toc-2012.html (Accessed: 21 November 2014).
Kelly says that the model can work with many kinds of books and outlined three aspects of the subscription/access model. First, is the brake down of the payment model. When a book is sold at retail, the publisher and the author get the same amount whether the book is read once, twice or 100 times. In a usage-based model, the publisher is paid only for what people actually read — but, they’re paid every single time that page or book is read.
Second, is a freemium content model where the reader gets something for free with the opportunity to get more content, services or a better experience for a price.
Third, is a monetization model by which companies are getting their revenues via advertisements or subscription fees.
Words - 250
Bibliography
Webb, J. (2012) "Business models to monetize publishing in the digital era", O'reilly TOC, 27 February. Available at: http://toc.oreilly.com/2012/02/monetization-in-publishing-toc-2012.html (Accessed: 21 November 2014).